Summer time passed by and our desires changed too. That’s why seasonality does matter for product lines. Countries with various seasons are mostly in warm zone. Usually new products are launched every upcoming season and being on discount during the end of the season in order to release commodity and prepare for the next collection.

What should they do with these circumstances?

Sue them or claim for compensation is impossible as the telephone number on the agent fact sheet seemed to be fake or no one answers it. And it is useless to complain with a trainee guide or some hotel officers as (they look as though) they know nothing about it. These are just few from many problems that prompt the ‘demotion’, which could go much further and more effective than the ‘promotion’ itself.

But those problems wouldn’t have happened if the owner of products and services had one basic rule in their minds – sincerity or honesty.

Package tour is not different from any other products. It comes with the producer’s promise and the consumer’s expectation.

And we knew that the consumers will be pleased when the producers at least keep their words and provide anticipated benefits to them. The consumer’s satisfaction then will lead to their regularity and positive buzz marketing.

The most essential aspect to concern about is to keep one’s promise as in the specification made with customers. In case something needs to be changed, the product or service providers should compensate them with something else. This method is what the marketing called ‘Augmented Producer’ or to give them beyond what they expected.

With sincerity in mind, a business would never become a ‘hit and run’ or a ‘fly by night’ kind of things.